AYUSH SONI

Product Management Professional
India, IN.

About

Highly analytical and results-driven Product Management professional with expertise in driving product lifecycle, optimizing operations, and enhancing user engagement. Proven ability to translate strategic vision into tangible results, achieve significant revenue growth, and streamline processes through data-driven decision-making and cross-functional leadership across health-tech, fintech, e-commerce, and retail sectors.

Work

JK Jewellers
|

Assistant Manager

Summary

Managed operations and sales for a family jewellery business, focusing on driving revenue growth, optimizing inventory, and enhancing customer engagement through strategic initiatives.

Highlights

Achieved a 10% increase in sales and a 4% rise in Average Order Value by organizing regular training and seminars for sales staff, promoting cross-selling and upselling techniques.

Saved over 8 man-hours weekly by implementing technology-driven solutions to streamline inventory management and the billing system, improving efficiency and reducing manual errors.

Increased web inquiries traffic by 15% through the launch of flagship product videos and customer video testimonials.

Mojocare
|

Associate Product Manager

Summary

Drove product development and user engagement initiatives for a Series-A health-tech startup, focusing on new feature ideation, CRM migration, and analytics-driven improvements.

Highlights

Ideated and shipped 'Upsell - Doctors' feature, resulting in a 60% increase in repeat revenue within the first month.

Conducted user interviews with 15 customers to gain insights into repeat user behavior, informing feature development.

Owned the complete migration of WhatsApp CRM, enabling 30+ templates to be sent to over 500 customers weekly.

Enabled personalized messages and feedback bots in WhatsApp, leading to a 10% increase in repeat revenue.

Increased WhatsApp engagement by 25% by shipping 15+ testimonials and 'how to use medicine' videos.

Led analytics for the Post-Sales team, providing insights that improved the experience for 9,000+ monthly customers and enhanced Net Promoter Score (NPS) and Service Level Agreement (SLA).

Vest
|

Product Management Intern

Summary

Contributed to product development and user experience improvements for a fintech startup providing B2C loans against mutual funds.

Highlights

Created a user journey map that identified 20+ critical 'ship-stopping' bugs prior to product launch, ensuring a smoother user experience.

Collaborated with UX designers and founders to optimize the login flow, reducing screens from 5 to 3 on the website.

ANS Commerce
|

Business Analyst Intern

Summary

Analyzed website features and client performance for a Flipkart-acquired e-commerce enabler, driving conversions and revenue growth.

Highlights

Benchmarked website features and integrated video-playback, leading to a 15% increase in conversions.

Implemented a 'Blog feature' on a client's website, resulting in a 20% increase in impressions.

Managed 5+ clients and increased client retention from 2 to 3, contributing to a 50% increase in revenue.

Volunteer

AbhiGyaan
|

Core Member

Summary

Organized and led campus-wide donation drives to support local charities.

Highlights

Organized donation drives on campus, collecting 1.25 Lakh (INR) for the betterment of Old Age homes and Orphanages.

Education

Birla Institute of Technology and Science, Pilani, Goa Campus

BE

Chemical Engineering

Delhi Public School, Korba

Central Board of Secondary Education

Mathematics

Grade: Class XII: 93% | Class X: 95%

Awards

First Prize in ShutterUp'20 Photography Competition

Awarded By

BITS Goa

Awarded first prize in a photography competition organized by BITS Goa with 400 entries, demonstrating exceptional artistic and technical skills.

4 Gold Medals, District Level Skating

Awarded By

CG Roller Skating Association

Secured 4 gold medals in a district-level skating competition among 30 competitors, showcasing high-level athletic performance.

Skills

SQL

Database Management, Data Querying.

Product Strategy

Product Vision, Roadmapping, Market Analysis.

Business Strategy

Strategic Planning, Market Entry, Competitive Analysis.

Product Analytics

Data Analysis, User Behavior, Metrics Tracking.

Stakeholder Management

Cross-functional Collaboration, Communication, Relationship Building.

Creative Thinking

Innovation, Problem Solving, Ideation.

Advanced Excel

Data Manipulation, Reporting, Financial Modeling.

Figma

UI/UX Design, Prototyping, Wireframing.

JIRA

Agile Methodologies, Project Tracking, Issue Management.

PowerBI

Business Intelligence, Data Visualization, Dashboard Creation.

Google Analytics

Web Analytics, Traffic Analysis, Conversion Tracking.

MixPanel

Product Analytics, User Engagement, Funnel Analysis.

Photoshop

Image Editing, Graphic Design, Digital Art.

Tag Manager

Tag Implementation, Tracking, Data Layer.

Webflow

Web Design, No-code Development, CMS.

Projects

Photography Department Initiatives

Summary

Managed and executed photography projects, generating revenue for the university department.